Announcing Our New Vice President and General Manager

HeatLink Group Inc. is pleased to announce the hiring of Geoffrey Holloway as Vice President and General Manager, effective October 20, 2025. Mr. Holloway brings with him more than 25 years of leadership experience in engineering, operations, and sales, most recently serving as Vice President of Canadian Sales at A.O. Smith Enterprises. While in this position Mr. Holloway successfully led sales, service, and operational teams through growth initiatives, and aided in a plant transition, ERP implementation, and post-acquisition integration. 

“We look forward to Geoff bringing his expertise, vision, and commitment to growth to HeatLink, and are confident he will be a good fit with the history, culture, and values of the company,” says Glenn Mosack, president of HeatLink parent company The Mosack Group. Reporting directly to Glenn Mosack, Mr. Holloway will work closely with Manfred Schmidt, who is preparing for retirement early next year, and the entire leadership team to ensure a smooth transition of operational and product knowledge.

This marks a significant milestone in the story of HeatLink, and though there will be more said at a later date regarding the impending retirement of both Wade Peterson and Manfred Schmidt, we are excited to welcome Geoff’s expertise and vision to the HeatLink team and look forward to continued growth under his leadership

Mr. Holloway is both a Professional Engineer (P.Eng.) and a Certified Management Accountant (CMA/CPA), and holds a Bachelor of Engineering (Civil) from Memorial University and a Master of Business Administration from Wilfrid Laurier University.